Brands must turn their attention from Gen Z to Gen Alpha, which is set to number over 2bn globally by 2025 if they hope to ...

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, ...

It’s back to business for Lord Alan Sugar, as The Apprentice is back for its 2025 series with a brand new batch of 18 bold ...

The Gyan Shakti think tank of Sapta Shakti Command, in collaboration with the Consumer Utility Trust Society (CUTS ...

Maliban Kiri, a trusted name in Sri Lanka’s dairy industry since its launch in 1992, recently unveiled a refreshed packaging design, ...

Following its departure from the dairy sector, Danone turned its attention to specialised nutrition. Products like Protinex, ...

The cigarettes-to-consumer goods conglomerate has articulated a strategy of the organisation, the 'ITC Next Strategy' aiming ...

Cenomi Centers has entered a strategic partnership with world digital payments leader, Visa, to redefine the retail and ...

Don’t miss the grand launch of iPlanet’s Apple Premium Partner store in Inorbit Mall, Vashi, and Linking Road, Khar. Experience innovation, enjoy unmatched customer service, and take advantage of ...

Submissions to Business Briefcase should be emailed to editor@helenair.com. Please write “Business Briefcase” in the subject ...

The Indian mobility industry is set to surpass USD 600 billion by 2030, driven by a shift towards electric vehicles and new ...

Discover the stages of the buyer's journey and how they influence decisions. Learn how to build the buyer’s journey into your ...