Your customer journey map should aim to tell a story, too. Moreover, the map should trace the emotional journey as well as the business journey. Emotions, after all, are what ultimately guide our ...

Customer journey maps help businesses visualize customer interactions and ... Organization can now start to look at pain points that affect the customer. For example, having a service desk with ...

The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...

Examples of these resources include: The second stage of the buyer journey is consideration ... representation of their customer’s decision-making process. The map should have each stage ...

The importance of insights into customer journey and how to use them to improve business strategy are examined in this ...