So youre a business owner or a digital marketer striving to drive meaningful engagement and boost your business revenue You have tried all the traditional ways to enhance your email marketing strategi ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer and more.

In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A “set it and ...

Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. The post 5 ways ...

Customer relation management software manages employees data and information In this highly technical business environment CRM can be used to drive and enhance customer satisfaction Salesforce being a ...

Forget fancy chatbots—2025 will be about AI that gets embedded deep into a company's DNA. This new wave of process ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Four technologies that convenience retailers are prioritizing for 2025 are: C-store retailers are testing and discovering new ...