When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

Ambuja Cements Limited, the cement and building materials company of the diversified Adani Portfolio, today announced ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

Residents and business owners whose neighborhoods were cordoned off due to the Palisades Fire are now allowed to return home ...

That decision-making process is a task software engineer Johnny Ray Austin has found himself increasingly drawn to as his career has progressed. Austin is the senior director of product management at ...

How Europe’s busiest airport is taking the use of technological innovation to the next level to benefit passengers.

In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A “set it and ...

Customer sentiment analysis is taking a bold leap forward with emotion mapping, real-time tracking and cultural insights.

(WISMO) queries or handling the returns process—it’s obvious that you need to make sure this stage of your customer journey is flawless. Otherwise ... Plus you can include your store’s logo on the ...

The highs and lows customers experience not only influence their immediate satisfaction but also build long-term loyalty.

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