Gamification in financial services is evolving at a rapid pace. New technologies like artificial intelligence (AI) are shaping the next generation of interactive tools. These tools focus on ...
In his latest 'pharma gets social' article, Daniel Ghinn discusses Sanofi's new social media tool to help improve digital engagement between pharma and doctors. As doctors increasingly use public ...
Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong? The way pharma communicates with healthcare professionals ...
Akashaverse, a joint venture by SC Ventures and KiyaAI, is set to redefine digital experiences by offering virtual pilgrimages, event bookings, and e-commerce. Using immersive technology and AI, the ...