Axolotls are all the rage, and Tinley’s big, bright gills make this an irresistible Squishmallow for any fans of plush toys ...

Five Below, meanwhile, will look to return to its roots as it recovers from the end of Squishmallow mania. While both retail concepts revolve around selling cheap goods, their core demographics ...

Five Below was one of the retailers caught up in Squishmallow mania, but it got caught on the wrong side of the trend when the mania faded and it was left with way too much Squishmallow inventory ...