Netflix has introduced a new type of extra member account: extra members with ads. The streamer announced the new offering in a shareholder letter on Tuesday before its fourth-quarter earnings call.
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As a result, Netflix wants to provide more ways for customers to get on board, so it’s adding the ability to add Extra Members with Ads: In Q4, [our ads plan] accounted for over 55% of sign-ups ...
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The ad tier is now $7.99, the standard has been increased to $17.99 and the premium tier is $24.99 now. They have also introduced a new Extra Member with Ads plan. We are not even through one month ...