Because while watching people slather on endless endless face serums, sunscreens, and face masks is freakin' glorious and ...

Inspired by the neon youth serum that Demi Moore's character uses in the Oscar-nominated "The Substance," this fruity martini ...

Laura Geller shares how to conceal dark circles and wrinkles under eyes for women over 50. The makeup pro explains how to ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at many key shows, including at Luar with this matte take. The inspiration?

From Margot Robbie's favourite lip balm to a moisturiser both Meghan Markle and Beyoncé love, here are 10 products – all ...

The actress known for playing Britain’s favourite perennial singleton is bringing megawatt glamour to the red carpet. Her ...

Anyone who suffers from oily skin will be well acquainted with its troublesome flare-ups (read: pesky breakouts, enlarged ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Single or taken, your skin deserves a luxurious Valentine’s Day glow. Be your own Valentine and check out this ultimate ...

These are 11 beauty products Martha Stewart uses, from $10. Products include the Mario Badescu Olive Oil Body Lotion, Merit Complexion Stick, Clé de Peau Beauté Eye Cream, and more.

"We give these gifts not based on the recipients' need but out of a desire to brighten someone's day and to acknowledge a job well done," says Distinctive Assets founder Lash Fary.

Streamline your routine with our Beauty Minimalist Edit beauty box featuring glow-giving skincare, sleek makeup and ...