Drug companies in the United States spend $4 billion a year on TV ads alone. The typical TV drug ad these days usually touts the benefits of a drug—maybe with a lot of singing and dancing—and closes ...
Not only did AbbVie’s Skyrizi claim first place in the full-year ranking with nearly $377 million spent on 20 separate ads for the drug, according to iSpot.TV’s analysis, but, with two other ...
Re “Trump’s Picks Want Pharmaceutical Ads Off TV” (front page, Dec. 27): There’s almost nothing I agree with when it comes to Robert F. Kennedy Jr., but I’ve been against TV drug ads ...
Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...
Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...
Even if all of those drug ads filling the TV and computer screens aren’t likely to go away soon, advocates hold out hope that regulators could at least require them to be more informative and ...
Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...
Recent large spenders include Abbvie’s anti-inflammatory drug Skyrizi, which has spent nearly $400 million in linear TV ads this year in the U.S., and Novo Nordisk’s weight-loss drug Wegovy ...