Due to its originality, Gudetama has created a connection with the young public that follows the Hello Kitty universe and the ...

A new online-exclusive Sanrio Build-a-Bear product sees lazy egg Gudetama draped in a cute hoodie that's sure to go down over ...

One of the most unlikely marketing success stories of the past decade belongs to the cartoon yellow blob with a butt and a huge case of ennui called Gudetama. It's an egg that hatched but is too ...

Build-a-Bear started selling a plush of Sanrio mascot Gudetama, and you can only get it from the online store.

Open-world adventure game Hello Kitty Island Adventure will launch for Switch and PC via Steam on January 30, developer ...

Acorn is an upcoming YA graphic novel by J.T. Petty and Wook-Jin Clark, about a boy who tries to fight parasitic giants that ...

Other younger creations, such as Gudetama (an apathetic egg yolk) and Aggretsuko (an angry red panda), mark a notable shift from Sanrio’s emphasis on cute characters towards ones which reflect social ...