Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

Rabbits My Melody and Kuromi have been fixtures in Hello Kitty’s life for a few decades now, and today Netflix and Sanrio announced that the pair are set to be the stars of their own stop-motion ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.