Tequila Herradura’s existing lineup ... But the brand’s newest offering—Herradura Blanco—goes somewhere its existing products haven’t in recent memory: up in proof, in this case to ...

Herradura is credited with introducing the first reposado tequila in 1974 (aged between two months and a year), and the first extra anejo tequila about 20 years later (aged for more than three years).

On Monday, the historic Herradura Tequila took the concept in a different direction. Rather than launch a wholly new product, the brand reintroduced an expression to the U.S. that it had ...