Mattel delivered a winning fourth quarter, and issued an upbeat outlook for this year, and said it has a strategy for easing ...

The company today is known for its massive toy lines and media projects such as Hot Wheels, Barbie, Matchbox, Fisher Price, UNO, Masters of the Universe (He-Man), Polly Pocket and many more.

STORY: Mattel shares climbed as much as 18% Wednesday morning after the toymaker issued an upbeat annual profit forecast.But ...

The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of the manga are slated to be published in 2026. A Baldur's Gate 3 player shows off their ...

Tokyopop and Mattel are teaming up to release new manga-style graphic novels based on Barbie and Hot Wheels. These stories, aimed at kids aged 8-12, will debut in 2026 and bring fresh artwork and ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Some of the toy makers’ hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie. The first titles are set to debut in print in early 2026.

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

Mattel and TOKYOPOP inked a deal to develop original manga-style graphic novels for kids ages 8–12, featuring the globally beloved Barbie and Hot Wheels brands. Set to debut in 2026, the first ...

Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels® partnership with ...