At the Chennai home of Subbu Subramanian, Pongal is an “intense” and unique celebration. “In most communities, only one pot of pongal is prepared per household.

Swiggy Instamart introduced an interactive Pongal pot installation at Express Avenue Mall in Chennai from January 14 to 17, 2025. The life-sized installation blends the Pongal tradition of ...

Drawing kolam is a cherished tradition in Tamil festivals ... Tripura Sundari's mind and recalls Lord Shiva's offering to a stone elephant at Madurai Meenakshi Temple. Fresh turmeric, tied to the ...

Authenticity plays a pivotal role in Pongal marketing, with brands drawing from Tamil Nadu’s cultural heritage ... Created with Schbang, the campaign introduced an immersive experience where users ...

More than 900 Nagarathars, members of a trader community, from various parts of the globe thronged Nattarsankottai in ...

Pongal is a festival of thanks, honoring the Sun God for a bountiful harvest. A traditional Pongal pot, filled with freshly cooked rice, symbolizing abundance and prosperity.

Pongal, the harvest festival of South India, is a time for joy, gratitude, and vibrant celebrations. Decorating homes for Pongal is an integral part of the festivities, adding to the festive cheer ...

This is also the most important day of the festival. When the milk boils over the pot, family members shout “Pongalo Pongal!" The Pongal is then offered to the Sun God first and then people eat it.