PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As they say: trends come and go in cycles. And while you may have thought we’d seen the last of the side parting – aka, a 00s ...

Here’s a styling kit to help you achieve the sleekest hair of your life. Not only does it include a hot comb with ...

The Birkin bangs are a retro-inspired trend that is perfect for medium-length hair. These long, wispy bangs that graze the ...

As the days grow longer and the first signs of spring start to blossom, there’s a palpable excitement in the air—a sense of ...

Over the course of several weeks, we extensively tested and evaluated top contenders to round up the best blow dryer brushes.

On January 24, Kardashian confirmed she's in her bob era by posting a series of selfies featuring her new teddy bear brunette ...

Curls can be a challenge to style. They come by that reputation honestly: A rainy day or the introduction of one new product ...

Tried and tested, here are nine of the best hair straighteners, chosen for every hair type by celebrity hair stylist Katie ...

SHE’S the hot blonde who’s been chosen not once, but twice, to be the bombshell by Love Island.  And it’s no surprise – with her enviable body, golden locks and flawless skin, ...

Product: This user-friendly curling iron is designed with a single heat setting, perfect for those who prefer simplicity over ...

I enlisted the help of two other PureWow editors to test the Pattern Beauty hair steamer, as we all vary in hair porosity, ...