T he 1920s saw incredible transformation in typography and graphics more broadly. It was, in fact, the decade when the term ...

As far as design aesthetics are concerned, the early logos were very straightforward. Each was “Super Bowl” followed by the appropriate Roman numerals. The font and colors changed each year ...

The rebranding is subtle—as in barely noticeable. The wordmark, aka the text-only logo that reads Walmart, uses an updated font (which, frankly, looks pretty similar to the old font) inspired by ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive ... its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol ...