Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

with the company revealing its new logos and styling details. The artwork for the relaunched brand comes ahead of a new concept car that will show Jaguar’s new design direction as it moves to a ...

It launched a new logo with a simplified font to carry ... Perhaps it's time to bring it to the mainstream. And we know Jaguar could've done the electric car thing earlier. It could've milked ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.