Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

The brand has launched an all-new identity for its future as an electric luxury automaker. The Jaguar XK180 concept car is the main focus of this article, and how it was inspired by XK models that ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...