Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
Jaguar, the 90-year-old sports car brand operated under parent company Jaguar Land Rover (JLR), has plans to “completely reset” its image to become an ultra-luxury, fully electric-vehicle brand.
Although Hoornik didn’t confirm it, the comments suggest the electric Land Rover Defender will likely have to wait for JLR’s dedicated EV platform, which is expected to be released closer to the end ...
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Tata Motors, India's biggest electric car maker, is betting that locally manufactured EV batteries will help it maintain its edge in an industry where competition is intensifying with new launches, ...
The wait is almost over. The Range Rover electric SUV will finally hit showrooms this year. As one of the most anticipated launches of 2025, Range Rover’s first EV already has 57,000 buyers on the ...
Jaguar Land Rover (JLR) has said it will not be changing the design of its I-Pace model after it was involved in the death of a boy from Devon. Alfie Tollett, 7, was crushed by a Jaguar I-Pace as ...
Jaguar Land Rover has said it will not be changing the design of its I-Pace model after it was involved in the death of a boy from Devon. Alfie Tollett, seven, was crushed by a Jaguar I-Pace as the ...