That might be something the business wants to address. Emotions are often the hardest part for an organization to understand, but if the journey map is to be of value and help improve customer ...

Explore the power of maps in navigating physical, emotional, and metaphorical terrains, guiding us through life's journey with purpose.

The highs and lows customers experience not only influence their immediate satisfaction but also build long-term loyalty.

Alamy Toy Story 3 is an example of a "riches to rags" emotional journey The total sentiment for each film was accumulated and overlaid on to the span of the film, to map the emotional arc.