As we head into the new year, it’s always interesting to speculate on the trends we may see emerging in loyalty marketing and ...

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

Currently, many young men are unhappy with how their demographic is represented online, with over half (52%) of young men ...

Press Release Antavo, the AI-powered Loyalty Platform, announces today the launch of its Global Customer Loyalty Report 2025, ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

A loyalty programme is designed to encourage shoppers to return to retailers by offering incentives like discounts.

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

Gamification in the form of challenge offers is an emergent addition to the digital customer loyalty experience. Challenge ...

When Tesco Clubcard was developed 30 years ago, using the technology of the time to analyse data was a long shot, but it grew ...

If you want people to sign up to your loyalty program, you need to tell them about it. Here are a few brands that are particularly good at marketing their loyalty program. MoxieLash get their loyalty ...