Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...

One key approach that has gained prominence is ethical marketing. Ethical marketing is not merely about adhering to legal ...

Higher engagement will automatically translate to greater loyalty. Keep customers coming back to your website and buying more by giving points rather than discounts: Points are redeemable only for a ...

Company profitability relies on repeat business with existing clients and proves less expensive than marketing to attract new customers. Brand loyalty includes repeat purchases regardless of price.

For example, millennials are driven by personalization and convenience, and are more likely to appreciate digital touchpoints such as seamless online shopping, ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

Optimove, the first Customer-Led Marketing Platform, today announced the release of its 2025 Optimove Insights Consumer ...

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs ...