Transitioning from a startup to a scalable startup is not easy It requires a strategic approach flexibility and a customer-first mindset One of the most efficient methods for modern companies to grow ...

Brand marketing is more than just logos and colours - it’s about creating an unforgettable experience that emotionally connects with your audience. Imagine walking into a room packed with people. Some ...

Telemarketing is oftentimes part of a company's marketing plan or campaign. The intrusive nature of telemarketing, as well as reports of scams and fraud perpetrated over the telephone, has spurred ...

Oluwagbotemi Moshood,the founder ofBrazzPR,Africa’s leading strategic marketing and PR agency,in this interview with MOHAMMED SHOSANYA, speaks on why the agency was created, its impacts,challenges and ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

The first step in a successful marketing campaign is fully understanding your unit's rental market. Learning about the local ...

To find quality renters, set competitive prices, market across multiple platforms and create a satisfactory tenant experience ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

Definition: An Employee Stock Option Plan (ESOP) is a benefit plan for employees which makes them owners of stocks in the company. ESOPs have several features which make them unique compared to other ...

As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with customers.

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...