Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

adjusting marketing strategy when severe and unexpected disruptions surface. First, though, let's agree on a common definition. Despite variations and nuances, at its core B2B marketing strategy is an ...