With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

Q4 2024 Management View Tim Boyle, CEO, highlighted the company's return to growth in North America and continued momentum in international markets. He noted inventory reduction by 7% and highlighted ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Artificial intelligence (AI) is revolutionizing the way we do marketing, and it's no surprise that eCommerce companies are ...

For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility ...

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the ...

Leading global experiential agency Spiro® is proud to announce its role as the exclusive partner of Brand Innovators' ...