Photo: Wang Li, General Manager of Moutai Group, shares her insights into Moutai's ESG practices at Tencent Finance's 2025 ...

HONG KONG, Jan 2 (Reuters Breakingviews) - Kweichow Moutai–Li Ning, or KMLN, may not have the same ring as Louis Vuitton Moët Hennessy, but it could be China’s next national consumer champion.

Moutai is the world’s largest beverage company by market cap, yet it remains largely obscure among global consumers. WSJ looks at the liquor giant’s business strategies and the challenges ahead.

She said that Moutai adheres to long-termism and high-quality development, integrates the ESG concept into the entire production and operation process. By pursuing sustainable development from ...

Chinese liquor giant Kweichow Moutai has said it would meet its revenue growth target for 2024 despite subdued consumer sentiment and slumping wholesale prices in its home market of China.