HONG KONG, Jan 2 (Reuters Breakingviews) - Kweichow Moutai–Li Ning, or KMLN, may not have the same ring as Louis Vuitton Moët Hennessy, but it could be China’s next national consumer champion.

Moutai is the world’s largest beverage company by market cap, yet it remains largely obscure among global consumers. WSJ looks at the liquor giant’s business strategies and the challenges ahead.

New York, NY, Dec. 26, 2024 (GLOBE NEWSWIRE) -- In the surging tide of globalization, Moutai, playing a leading role in traditional Chinese Baijiu industry, is proactively participating in ...

The Chinese state-run Kweichow Moutai company is to open Moutai University in the city of Renhuai in the country's southern Guangzhou Province as soon as it receives its accreditation from the ...

The company’s best-selling Moutai Flying Fairy variety comes in distinctive bottles with a white stripe across a red label and boasts an alcohol content of 53%. “I think if we drink enough ...

Kweichow Moutai's 2024 preliminary results have achieved its full-year target of 15% year-over-year sales growth, with revenue and net profit rising 15.4% and 14.7% to CNY 173.8 billion and CNY 85 ...

At the invitation of the 2025 World Economic Forum annual meeting, on January 21, Wang Li, General Manager of Moutai Group, represented Moutai at Davos once again, and shared insights into Moutai ...

DAVOS, Switzerland--(BUSINESS WIRE)--Wang Li, General Manager of Kweichow Moutai Group, China's top liquor company, was invited to participate in the 2025 World Economic Forum (WEF) Annual Meeting ...

Chinese liquor giant Kweichow Moutai has said it would meet its revenue growth target for 2024 despite subdued consumer sentiment and slumping wholesale prices in its home market of China.