Music marketing is always changing – and yet the fundamentals stay the same. So what’s going to change in 2025 – and how can ...

The music industry is always changing, and the same can be said for marketing in all fields. So the practice of marketing music is certainly something that is constantly evolving—sometimes at ...

Photoshop CC 2014 tutorial showing how to recreate the look of the Google Play music marketing campaign using your own face.

"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...

Americans are already trying out new alternatives, such as the popular viral video app RedNote, which is already leading ...

Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.) ...

In a fragmented music landscape, "TikTok served as sort of the one lightning rod where popularity could actually coalesce ...

At this moment, millions of American TikTok users are contemplating bidding adieu to the viral video app that has been their ...

This article was written in partnership with Singtel.  After graduating with a biomedical engineering degree from the ...

The sixth track at our Music Ally Connect conference in London focused on Understanding the Music Fan in 2025.

said Dickinson in conversation with MARKETING-INTERACTIVE. Its clients will include advertising agencies, production companies, editing houses, directors and even other music agencies.

NEW YORK, United States (AFP) — TikTok has dramatically changed music discovery and marketing — a reliance the looming US ban ...