Music marketing is always changing – and yet the fundamentals stay the same. So what’s going to change in 2025 – and how can ...

Americans are already trying out new alternatives, such as the popular viral video app RedNote, which is already leading downloads on Apple. The influence of TikTok on the lives of young people ...

Brands grow by increasing both their physical and mental availability Social media is full of so-called music marketing experts trying to sell courses to new and emerging audiences with the ...

The music industry is always changing, and the same can be said for marketing in all fields. So the practice of marketing music is certainly something that is constantly evolving—sometimes at ...

Music marketing, when done right, shifts culture. And when you shift culture on a macro level, generally all of your KPIs are ...

I call Brian Hazard the Ralph Nader of music marketing because he tests strategies and platforms and then shares what works ...

Amazon Music and WPP is harnessing the power of music in recognition of World Cancer Day with its recent "Louder than cancer" ...

"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...

TikTok has dramatically changed music discovery and marketing -- a reliance the looming US ban on the popular app has underscored as the music world braces for an unknown future. That the short-form ...

This article was written in partnership with Singtel.  After graduating with a biomedical engineering degree from the ...

Music artists looking to turn their passion into a career have dealt with all the curveballs, red tape, and hoops marketing ...