Music marketing is always changing – and yet the fundamentals stay the same. So what’s going to change in 2025 – and how can ...

Amazon Music and WPP is harnessing the power of music in recognition of World Cancer Day with its recent "Louder than cancer" ...

Music marketing, when done right, shifts culture. And when you shift culture on a macro level, generally all of your KPIs are ...

The music industry is always changing, and the same can be said for marketing in all fields. So the practice of marketing music is certainly something that is constantly evolving—sometimes at ...

Brands grow by increasing both their physical and mental availability Social media is full of so-called music marketing experts trying to sell courses to new and emerging audiences with the ...

"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...

Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.) ...

Americans are already trying out new alternatives, such as the popular viral video app RedNote, which is already leading downloads on Apple. The influence of TikTok on the lives of young people ...

Classic FM has a new marketing campaign based on promoting music that people recognise but might not know the name of ...

This article was written in partnership with Singtel.  After graduating with a biomedical engineering degree from the ...

Music artists looking to turn their passion into a career have dealt with all the curveballs, red tape, and hoops marketing ...

TikTok has dramatically changed music discovery and marketing -- a reliance the looming US ban on the popular app has underscored as the music world braces for an unknown future. That the short-form ...