Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Coca-Cola HBC’s plan to buy Irish vending machines company BDS Vending Solutions has been approved by the State’s competition ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...