Product claim ads, the majority, give the drug’s brand name (in large print) along with its generic name, the condition it treats and its benefits and risks. The benefits are up front and emphasized ...
Simmons in unrecognizable at the start of his commercial, appearing in a monster mask declaring "drugs are great, drugs make me strong." He then tears off the mask and stares very earnestly into ...
Vertex has appointed a new commercial head for ex-US activites, as the company aims to resolve its two-year row with UK health officials over the price of its cystic fibrosis drugs. Ludovic Fenaux ...
By blending the strengths of open source innovation with the reliability and scalability of commercial solutions, companies can streamline drug discovery and bring new therapies to market more ...