Outside of Ordinary has designed a new youth-focused ad for waterproofing brand, Nikwax. The Manchester agency’s Formulated for Adventure multichannel campaign debuts this week, hoping to ...

Longstanding British outdoor brand Nikwax has leapt into 2025 with a fresh new look and vibe, launching a new campaign titled Formulated for Adventure’. Aiming to attract the growing segment of ...

While many may be batting down the hatches and staying in – if you’re venturing out, a weatherproof ensemble is essential. So ...

Please view our affiliate disclosure. Trading involves risk which may result in the loss of capital. Launched in 2017, Wax (WAXP) is a blockchain that utilizes Delegated Proof-of-Stake (DPoS) to offer ...

If you want to give your car’s paint an extra protective coat, you need car wax. This hardy substance differs from your regular car cleaning products as it adds a protective layer to repel rain and ...

They include C0 (used by companies like Rumpl and J.Crew), Nikwax’s Direct.Dry (launched with Outdoor Research in 2024), Fjällräven’s Eco-Shell, Marmot’s NanoPro, and Nemo’s Osmo ...

Shoes can be a pricey, albeit necessary, expenditure and it’s not always in everyone’s budget to invest in a pair of fancy winter shoes that you’ll only wear for a few months out of the year.