As it turns out, artists do not get paid for the Super Bowl Halftime Show—at least not by the NFL. The NFL does, however, ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

Beginning in the days leading up to Super Bowl LIX and continuing in March 2025, Pepsi will invite football fans and others to take part in a series of blind taste tests, sampling Pepsi Zero Sugar ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

Get ready for Super Bowl LIX in New Orleans with the best food events, from Pepsi NOLA Eats Fest to Guy Fieri's Flavortown ...

Pepsi Zero Sugar Officially Tastes Better and is More Refreshing than Coke Zero Sugar, So Pepsi is Inviting America to Taste the Difference, Starting in New Orleans During Super Bowl Weekend Based on ...

Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...

Pepsi has reignited the Cola Wars. Fifty years ago, Pepsi launched the Pepsi Challenge in a blind taste-test against Coke, its biggest rival. Pepsi won. Now, Pepsi is going nationwide to let more ...

IMAGE DISTRIBUTED FOR PEPSICO – NFL Legend and Super Bowl LVI Champion Andrew Whitworth and Pepsi Zero Sugar Rookie of the Year nominee Brian Thomas Jr. served as a judges at the first-ever ...

IMAGE DISTRIBUTED FOR PEPSICO – PEPSI® kicked off Super Bowl LIX weekend with the first-ever Pepsi Super Bowl Boil to crown the best seafood boil in the Big Easy on Friday, Feb. 7, 2025 in New ...