Until 2020, pharma had lagged other industries in its investment in digital marketing. According to ethoseo , spending on digital projects is starting to catch up with levels in other industries.

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...

Reimagining the future of healthcare marketing As we move forward, the convergence of Gen AI, predictive analytics and ...

Since 2014, nonprofit RxBalance has been battling what it calls the “undue influence” of pharma marketing by running its own campaigns with such partners as Georgetown University for “Are ...

Patients in the United States pay the highest prescription drug prices in the world — on average four times what people in other developed countries pay for the exact same ...

Media measurement firm iSpot.tv says that the pharmaceutical industry will spend $5 billion-plus on national linear TV advertising this year. Billions more will be spent on digital and streaming ads.