Gen Z and millennials' love of plushies is bringing some cheer to the toy industry. Young adults adore their stuffed animals, whether they're hanging onto the battered old ones from their childhood, ...

Megan Goldberger, 27, became obsessed with the plush toys after seeing influencers showing off their collections online.

Right now, Amazon has a major deal on the UGG Euphoria Plush Faux Fur Reversible Throw Blanket that takes your price from $125 down to just $74, but only for a limited time. UGG is renowned for ...

But obviously the most notable aspect of this plush is the full, textured beard and bushy eyebrows. Meanwhile, the action figure version of Atreus is on sale for $21 (was $30).

Squishmallows on sale at a store in London in 2022.James Manning for PA Images Mintel's Traditional Toys and Games report, published in October 2024, found that plushies were particularly in demand.