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Ever seen an advertisement that left you in utmost disbelief? That was me when I saw an Instagram ad promoting pajamas by Negative Underwear, with a huge price tag of over $100. Curious, I dug deeper ...

a form of polyester yarn. Adidas uses Ocean Plastic to form the upper parts of shoes and clothing like jerseys. Each item in the Parley collection is made from at least 75% intercepted marine trash.

Shein has developed a process to chemically recycle pre- and post-consumer waste that it will use in its own branded clothing.