South Korean pop has taken over the world since the COVID-19 pandemic. While bands like BTS and BLACKPINK have made a mark worldwide, the K-pop industry’s growth stalled in 2024 as it faces headwinds.
Opinions expressed by Forbes Contributors are their own. Jeff Benjamin is a New York-based writer covering global pop music. ROSÉ performs "APT." live with Bruno Mars at the 2024 MAMA AWARDS ...