To tackle preventable illness caused by consuming harmful products we need policies that reduce their availability, affordability, and visibility, writes Alice Wiseman Using medical professionals to ...

Sales promotion is used to encourage customers ... encourage customers to buy by offering a free gift with its product. For example, fast food companies give away toys with children’s meals ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs ... In this regard, Facebook's pivots in the wake of COVID-19 provide an excellent ...