There's been a shift from minimalist to maximalist fragrances. Shabnam Tavakol, the founder of the New York City-based independent fragrance studio Kismet Olfactive, said recent perfume trends ...

While all Bath & Body Works locations won’t get these new fragrances right away, all 13 are available to shop online. The 2.5 fl oz. travel size fragrance mists are the perfect size to take on ...

How much fragrance is too much? A TikTok scent expert reveals the right amount of fragrance to apply and how to make it last. Does the sweet scent of your favourite perfume fade too quickly ...

2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

Imagine walking through a garden filled with magnolia trees, their flowers filling the air with a gentle, sweet fragrance, or standing on a porch as a soft breeze carries the scent of jasmine all ...

Step up your gift-giving game this Valentine's Day with ScentBox, the popular fragrance subscription brand everyone is talking about. Personally, I applaud people who have a signature scent but ...