Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

Increased demand for personalisation and custom colours has led Jaguar Land Rover to upgrade its factory paint shops in the ...

JLR has announced a £65 million investment to give more buyers the chance to make models like the Range Rover more unique.

Jaguar Land Rover has invested in a new paint system that will allow customers to choose from almost any colour they can ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...

With thousands more possible colors in its new palette, JLR hopes to draw in customers looking for something no one else has.

Luxury vehicle manufacturer to expand its paint facilities to meet increasing client demand for personalization across its brands ...

Wealthy clients will be able to match their car's palette with their private jet or yacht colours, added the company ...