The Reese's Peanut Butter Cup, with its iconic orange packaging, is one of the best-known candies worldwide. But where ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 8 min 53 sec ago By Brian Bonilla - 11 min 23 sec ago By Sabrina Sanchez - 57 min 3 sec ago By Sabrina Sanchez - 1 hour 41 min ...

How To Cake It Yolanda Gampp shows how to make a delicious giant Reese's Peanut Butter Cup. Baked from a peanut butter chip ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies.

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

many miniature Reese's Peanut Butter Cups - Amy Lutz/Shutterstock ...

Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with excitement, like a volcano ready to erupt. To address this build-up, the #1 candy franchise ...

Reese's Super Bowl commercial pitches the brand's new chocolate lava cups while cautioning viewers that actual volcanic lava is not edible ...