Ace Retail Holdings, the parent company of Westlake Ace Hardware and Great Lakes Ace Hardware, announced three promotions in ...

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

The online greetings card company is hoping to build its brand awareness through a bold new look and the introduction of its own brand characters.

At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in the U.S., according to ...

Regardless of what analysts and practitioners suggest the shareholders were very much for this combination with a landslide ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

Listrak Launches First RCS Marketing Campaign in the U.S. With Dooney & Bourke, Boosting Retail Communication Here’s a first: ...

Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Gamification in the form of challenge offers is an emergent addition to the digital customer loyalty experience. Challenge ...

Make sure your marketing strategy is truly aligned with the business strategy. Talk to your stakeholders, understand the gaps ...

Downtown Cleveland, Inc. has implemented nine of its key recommendations from its Downtown Retail Strategy, which was ...