The rumors of Guitar Center's demise have been "greatly exaggerated," as its 6.6% growth in holiday retail sales attests.

Niche markets have always had their charm—those little pockets of passion where communities gather around specific interests, ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Downtown Cleveland, Inc. has implemented nine of its key recommendations from its Downtown Retail Strategy, which was ...

Ace Retail Holdings, the parent company of Westlake Ace Hardware and Great Lakes Ace Hardware, announced three promotions in ...

Nike will be cutting back on promotional sales throughout the year, new CEO Elliott Hill told Fortune.

Lauren Newman is well aware of the challenges facing news publishers trying to earn their fair share of the digital performance marketing pie. She cut her teeth in sales for storied pubs like Time Out ...

At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in the U.S., according to ...

When Tesco Clubcard was developed 30 years ago, using the technology of the time to analyse data was a long shot, but it grew ...

In the fast-evolving digital landscape, leveraging customer data to derive actionable insights has become a cornerstone of ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Even though broiler meat prices surged in the aftermath of the pandemic, the edge over competing protein categories like beef ...