How long should the letter be? I've been writing successful direct mail, including sales letters, for many years. And I've learned that writing a letter is like building a house. You must go step by ...

Making contact with a prospect is harder now than ever before. That's why the advice in this week's Short Attention Span ...

One of the biggest mistakes marketing teams make is prioritizing a website’s appearance over how it functions.

On today's episode, it's the rapid decline of Tesla fortunes in Europe and California vs. the rapid rise of BYD plug-in sales!

If merchants are spending that much in interchange on sales tax, consider how much money businesses that call for a gratuity ...

The latest strategies, trends, and tips to help benefits advisors provide the best solutions for their employer clients and run a successful practice.

Retirement plan advisors can get help with marketing, prospecting, and sales, as well as motivation and best practices. Tips, problem-solving, and financial industry rules keep your business ...

Almost two in five people have failed to scan at least one item when using self-checkouts, a survey has revealed. Also in Money today: Donald Trump's tariffs have wiped £200bn from the crypto markets ...

Both investors and entrepreneurs bring unique skills and experience to the table. Entrepreneurs often have industry-specific ...

We have a task for you: go to your jewelry box. If you’re lucky, perhaps you have a jewelry armoire. Whatever your jewelry ...