In certain parts of Asia, however, this promises something that anyone would desire: better health. This unusual drink is known as snake wine and has been consumed for centuries, as many believe ...

This is especially true with luxury brands, who have budgets allocated for cultural localisation during CNY. However, the Year of the Snake brings a challenge since in China, as elsewhere in the world ...

An occasion marked by gift-giving and gatherings that encourage toasts to health and prosperity, Lunar New Year is an ideal ...