If you’re an app owner or marketer aiming to boost app visibility and downloads, finding the right experts is a must. Think of app store optimization (ASO) as the secret sauce that can catapult your ...

The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted ...

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Generative artificial intelligence (AI) app downloads rose to 1.5 billion in 2024 compared to 800 million reported in 2023, according to a report by SensorTower. The report titled “The State of Mobile ...