Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
Starbucks on Tuesday reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start ...
Starbucks CEO says a turnaround is underway, with no timeline on the table
Starbucks CEO Brian Niccol is promising more caffeinated growth but isn't yet ready to put hard projections around when. And ...
Starbucks earnings: will SBUX end Niccol’s turnaround streak?
Starbucks saw a year-on-year decline in Q1 earnings and revenue. But a deeper dive suggests Niccol's "Back to Starbucks" ...
中国日报网2 天
Starbucks China clarifies store guidelines
Starbucks China has clarified the introduction of new operational guidelines, which require a purchase for its store visits, is specific to the North American market. "In China, we are focused on ...
Yahoo Finance5 天
Starbucks is betting its future on ceramic mugs
At the heart of these changes, however, is the return of those ceramic mugs – what Niccol said is a symbol of Starbucks’ effort to help customers savor the moment. “The vibe of the ...
FXEmpire.com6 天
Starbucks Beats $9.4B Revenue, Sales Drop 4%, China Down 6%, Recovery in Focus
Shares of Starbucks rose nearly 4% in extended trading, as investors viewed the smaller-than-expected sales decline as evidence that the turnaround plan is taking root. In China, Starbucks ...
Star Tribune6 天
Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
Starbucks is trying to reestablish itself as a gathering place, and this week announced that it will start using ceramic mugs and offering ... he recently visited China, Starbucks' second-largest ...