The Santa Cruz Surfing Museum overlooks one of the most renowned surfing spots in Santa Cruz – Steamer Lane. Along with historic surfing photographs and boards, the museum features a bevy of ...

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An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that they will be permanently shutting down their downtown Santa Cruz location.

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Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently announced it will permanently shutter its ...

so we expect to be busier now that they're gone," said Elfin Saffer with the Pacific Wave Surf Shop. "It's always hard to see a long-standing business leave downtown Santa Cruz, but we are feeling ...

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Cowell Beach, or simply “Cowell’s,” as the locals call it, has been at the center of Santa Cruz surfing since the 1930s – and for good reason. The spot’s gentle, sloping waves that peel ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently ...