The Oscar nominee has been proselytizing an iconic early-2000s denim brand during his bonkers press tour for 'A Complete ...
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Jeans brand True Religion acquired by PE firm, American Eagle-linked investment groupTrue Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community ...
True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta ...
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Sourcing Journal on MSNTrue Religion Taps Anitta to Lead ‘Own Your True’ CampaignThe campaign will be carried across several touch points including activations at the Super Bowl and Coachella.
The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s ...
Doubling down on its recent success and popularity with celebs like Timothée Chalamet and Anitta, True Religion has launched a new platform to celebrate self-expression.
As a fashion-focused brand, True Religion jeans are made with premium denim that rivals and surpasses Levi’s material. While True Religion has had multiple challenges, including several ...
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